Outil gratuit
Calculateur de prix pour retraite de yoga
Comment tarifer votre retraite de yoga ? Saisissez invités, coût du lieu, restauration et honoraires. Le calculateur affiche revenu, marge et nombre minimum d'invités au seuil de rentabilité.
Revenue
How much you bring in.
Les retraites de yoga facturent généralement 900–1 800 € par personne pour 5 nuits
Costs
What it costs you to run the retreat.
Per-night rate for a yoga venue + accommodation. Simple retreat lodges €400–€700, mid-range €700–€1,100, premium country estates €1,100+
Une restauration de qualité retraite coûte généralement 30–55 € par invité par jour
Prévoyez un budget pour publicités, contenu, fournitures, frais de paiement et imprévus
Net profit
€4,518
At €1,200/person with 12 guests, you’ll net €4,518 — a 31% margin.
- Total revenue
- €14,400
- Total costs
- €9,882
- Profit margin
- 31%
- Profit per workday
- €452
You need at least 8 guests at €1,200 to break even.
Share these numbers
Send your draft to a co-facilitator, partner, or accountant to gut-check your assumptions.
How to use this calculator
- Set the group size and number of nights for your yoga retreat — most facilitators run 8 to 15 students over 4 to 7 nights.
- Set the price per guest, using the benchmark range as a sanity check against comparable European retreats.
- Enter the costs you have on paper — venue, food, your own fee, co-teachers, travel, marketing, and insurance.
- Read the live summary on the right for profit, margin, breakeven occupancy, and profit per planning day.
What goes into yoga retreat pricing
A yoga retreat price has to cover three layers of cost, not just the venue invoice. The first layer is your direct, out-of-pocket spend: accommodation, meals, optional excursions, transfers, equipment, and any co-teachers or guest facilitators. The second layer is the costs that are easy to forget — payment processing fees, travel insurance, contingency for currency or supplier price changes, and the income you give up by stepping away from regular classes during the retreat week and the planning months around it.
The third layer is your own compensation. Most retreat guides treat the facilitator fee as a real line item, not a leftover. A common reference point is paying yourself enough that the retreat clears at least €100 of net profit per guest per day after every other cost is covered. If your numbers do not allow that, the price is wrong — not the math.
Benchmark pricing for yoga retreats
European yoga retreats split into three rough tiers. Budget retreats sit around €400 to €800 per person per week, usually with shared rooms, buffet meals, and groups of 15 to 25. The mid-range or boutique tier runs roughly €1,000 to €1,800 per week with curated groups of 8 to 12, organic food, and more individual attention. Premium retreats sit at €2,000 and above per week, with smaller groups, designed accommodation, resident chefs, and integrated therapies.
Most facilitators settle on 5 to 7 nights as the working duration. Weekends are easier to fill but harder to make profitable per planning hour, and 5-day formats often end just as the group settles in. Group size of 8 to 15 is the range most facilitators report as practical: small enough to teach attentively, large enough to absorb a fixed venue cost without the price feeling out of reach.
How to calculate your breakeven
Breakeven is the number of guests at which revenue exactly covers total costs — your retreat is no longer losing money but is not yet making any. To calculate it, separate fixed costs (the ones that stay the same whether 6 or 16 people show up: venue minimums, your fee, marketing already spent, insurance, travel) from variable costs (food per person per day, transaction fees, anything that scales with attendance). Then divide fixed costs by the contribution margin per guest, which is your price per guest minus the variable costs per guest.
A useful target is breaking even at 60 to 70 percent of your maximum capacity. If you have 15 spots, the retreat should cover its costs by around 9 to 11 sign-ups. That cushion is what protects you when two people drop out the week before, when a deposit refund is unavoidable, or when one room can only be sold as a single. Pricing that requires a sell-out to be profitable puts the entire retreat under stress every cycle.
Common pricing mistakes
The most common mistake is pricing as if a sell-out is guaranteed. A first retreat almost never sells out, and a price that only works at full capacity turns every empty bed into a personal loss. The second mistake is leaving your own time off the books. The months you spend designing the program, writing emails, running calls, and showing up before sunrise during the retreat itself are work, and a price that does not pay you for that work is a discount you are giving yourself without noticing.
Other recurring mistakes: forgetting payment processing fees of around 3 percent on every booking, ignoring the income you skip from regular teaching during the retreat block, leaving no contingency for currency or supplier swings, and changing the price midway through a sales window. Once people have paid, raising or lowering the price creates refund requests and a credibility problem that costs more than the few extra euros it might earn.
When you can charge more
A higher price is defensible when something concrete justifies it. A clearly defined niche — trauma-informed yoga, yoga for runners, a specific lineage, a women-only or men-only container — narrows the audience but lets the people inside that audience feel the retreat is built for them. That kind of fit usually supports a 20 to 30 percent price bump over a generic retreat at the same venue. Teacher reputation does similar work: an established following, published work, or years of teacher-training experience gives prospective guests a reason to pay above market rather than choose the cheaper option next door.
Smaller groups also support higher pricing, because attention scales inversely with attendance. A retreat capped at 8 with one-on-one adjustments, individual intentions, and bodywork sessions sells at a different price than the same week with 20 students. Premium guests are paying for the cap as much as for the program. The same applies to genuinely exceptional venues, in-house chefs with dietary expertise, or therapies and integration sessions included in the package — but only if those things are real, not language on a sales page.
Marketing budget rules of thumb
A workable rule of thumb is reserving roughly 10 to 20 percent of the total retreat budget for marketing — paid ads, design, photography, landing pages, platform fees, and any affiliate or referral spend. First-time retreats often need the upper end of that range because there is no past attendee list to draw from; established facilitators with a warm email list sometimes spend less because their main channel is owned, not bought.
On timing, retreat industry guides typically recommend opening registration 6 to 9 months before the start date for domestic retreats and 9 to 12 months out for international or destination retreats. The reason is practical: serious retreat travelers plan months ahead, request time off work, and need that runway to commit. The most reliable channels remain your own email list, an Instagram or content presence built before the launch, and word of mouth from past guests — paid ads usually amplify these rather than replace them.
Frequently asked questions
What is a typical group size for a yoga retreat?
Most facilitators land between 8 and 15 students. Below 8 the fixed costs of venue and your own time become hard to cover at a reasonable per-guest price; above 15 it gets harder to teach with individual attention and bodies start to feel like a class. Premium retreats often cap at 6 to 10 specifically to support that closer container.
Should I price all-inclusive or with à la carte add-ons?
All-inclusive is simpler to sell because the price on the page is the price the guest pays — no surprises and fewer abandoned checkouts. Add-ons (private sessions, excursions, massage, airport transfers) work well when they are genuinely optional and clearly priced, and they can lift average revenue per guest. Hybrid pricing usually wins: an all-inclusive base for the retreat itself, plus a short, transparent list of optional extras.
How early should I open registration?
For a domestic retreat, opening 6 to 9 months out is a reasonable window. For international or destination retreats, 9 to 12 months gives serious travelers time to request leave, arrange flights, and commit a deposit. Earlier is rarely a problem; later usually is, because the people most likely to book are also the ones who plan furthest ahead.
What deposit should I require?
A 20 to 30 percent non-refundable deposit at the moment of booking is the most common structure across the industry, with the balance due roughly 60 to 90 days before the start date. The deposit needs to be large enough to cover your non-refundable venue commitment for that bed, otherwise a single cancellation can cost you more than the deposit recovers.
How do I handle cancellations?
Publish a written policy before you take any deposit, and put it in the booking confirmation. A common shape is: deposit non-refundable from booking, full refund minus deposit if cancelled more than 90 days out, partial or no refund inside 60 days, no refund inside 30 days. Recommend travel insurance in the same email — it shifts the conversation away from your refund inbox when life happens.
What profit margin should I aim for?
A 25 to 40 percent net margin is the range most retreat business guides treat as healthy. The buffer absorbs late cancellations, refund requests, currency or supplier shifts, and the simple fact that not every retreat sells out. Below 20 percent there is almost no room for things to go wrong, which on a retreat is not an if but a when.
How much should I budget for marketing?
Plan for roughly 10 to 20 percent of the total retreat budget. First retreats usually need the upper end because there is no past attendee list yet, and most spend goes into landing pages, design, paid social, and platform or referral fees. Established facilitators with a warm email list and recurring guests can often hold marketing under 10 percent because their highest-converting channel is something they already own.
Should I use a platform like Retreat Guru or BookRetreats?
Listing platforms bring you in front of an audience already searching for retreats, which is useful for a first edition without a following. They take a commission — typically a single-digit to mid-teen percentage of bookings — so factor that into your price the same way you factor in payment processing fees. For a second or third retreat, direct booking through your own page usually outperforms platforms once your list is built.
How do I price single occupancy versus shared rooms?
A single supplement should reflect the actual cost of holding a room that could otherwise sleep two paying guests. The simplest method: take the price for a guest in a shared room, double it, subtract the second guest's variable costs (food, transfer, fees), and use the result as the single rate. This protects your margin without making the single feel arbitrarily punished.