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Calculateur de prix pour retraite bien-être
Comment tarifer votre retraite bien-être ou détox ? Les retraites bien-être sont plus longues et plus coûteuses que le yoga. Ce calculateur affiche votre compte de résultat complet avec des valeurs réalistes.
Revenue
How much you bring in.
Les retraites bien-être/détox facturent 1 500–2 500 € par personne pour 6–8 nuits
Costs
What it costs you to run the retreat.
Wellness venues with spa or treatment-room amenities run €900–€1,500 per night mid-range, €1,500–€2,200+ for premium properties
La restauration bien-être (bio, souvent traiteur) coûte 45–70 € par invité par jour
Prévoyez un budget pour publicités, contenu, fournitures, frais de paiement et imprévus
Net profit
€710
At €1,800/person with 10 guests, you’ll net €710 — a 4% margin.
- Total revenue
- €18,000
- Total costs
- €17,290
- Profit margin
- 4%
- Profit per workday
- €51
You need at least 10 guests at €1,800 to break even.
Share these numbers
Send your draft to a co-facilitator, partner, or accountant to gut-check your assumptions.
How to use this calculator
- Set the group size and number of nights — wellness and detox retreats usually run 6 to 8 nights, with medical or fasting programs stretching to 10 to 14, and groups of 10 to 20 guests.
- Set the price per guest using the benchmark range, remembering that wellness pricing sits noticeably above generic yoga retreats once organic catering and treatments are included.
- Enter every cost line — venue, organic food, your facilitator fee, practitioner or therapist fees, marketing, travel, and insurance. Treatment-heavy programs need a dedicated practitioner cost line, not a vague extras bucket.
- Read the live summary on the right for profit, margin, breakeven occupancy, and profit per planning day, and stress-test the numbers at 60 to 70 percent occupancy before you commit to a venue.
What goes into wellness retreat pricing
A wellness retreat price has to absorb a heavier cost stack than a typical yoga week. The first layer is the same — accommodation, meals, transfers, materials — but the menu is usually organic, plant-based, or specialised for fasting and detox protocols, which lifts the food cost per guest per day rather than just the headline figure. The second layer is practitioner cost: massage therapists, naturopaths, nutritionists, breathwork facilitators, and any medical supervision are paid per session or per day, and that is real money tied to bodies in the room rather than a cost that scales by group size.
The third layer is your own compensation as the host, and the fourth — easy to forget — is the longer planning runway a wellness retreat actually needs. A detox program with custom meal plans, daily treatments, and intake calls demands more design hours than a 5-day yoga week. Industry expense breakdowns put venue at 30 to 40 percent of the budget, staff and practitioners at 20 to 30 percent, food and accommodation at 15 to 25 percent, and marketing at 10 to 20 percent. If your numbers do not leave a 25 to 40 percent net margin on top of those, the price is too low for the program you are actually running.
Benchmark pricing for wellness retreats
European wellness and detox retreats split into three broad tiers, and they sit higher than yoga across every tier. Budget wellness retreats in Spain, Portugal, Greece, and Italy run roughly €700 to €1,200 per person for a full 7-night program, often around €70 to €140 per night, with shared rooms and group treatments. The mid-range or boutique tier — the largest segment of the European market — runs €1,500 to €2,500 per person for 6 to 8 nights, with private rooms, organic catering, individual nutritional consultations, and several treatment sessions included. Premium and medical wellness sits at €3,000 and above per week, with destination retreats like Lanserhof, SHA, or Chenot Palace starting at €5,000 to €7,500 for a 6 to 7 night stay including diagnostics and supervised protocols.
Most wellness facilitators settle on 6 to 8 nights as the working duration, longer than the 4 to 7 typical for yoga. Detox and fasting programs in particular need that runway because the first two days are spent settling in and the last two on reintroduction — a 4-night format barely covers the cleanse itself. Group size of 10 to 20 is the practical band reported across operator guides: small enough to schedule individual treatments without bottlenecks, large enough to absorb the higher fixed cost of practitioner days, organic kitchen, and supervision.
How to calculate your breakeven
Breakeven is the number of guests at which revenue exactly covers total costs. Wellness retreats need a careful split between fixed and variable costs because more lines are practitioner-dependent than they look. Fixed costs are the venue minimum, your own fee, marketing already spent, insurance, transfers, and any practitioner you have booked on a flat day rate regardless of attendance. Variable costs are food per guest per day, treatments billed per session, transaction fees, and anything that scales with the headcount. Divide fixed costs by the contribution margin per guest — price per guest minus variable costs per guest — to find the breakeven number.
Aim to break even at 60 to 70 percent of your maximum capacity. With 16 spots, the retreat should clear its costs by around 10 or 11 sign-ups. That cushion matters more for wellness than for yoga because cancellations correlate with the very things wellness guests are trying to address — illness, burnout, unstable schedules. A wellness retreat that only works at full capacity is one no-show away from a loss every cycle, and the operator guides flag that retreats hitting 90 percent occupancy roughly double the net profit of those at 60 percent because so much of the cost stack is fixed.
Common pricing mistakes
The most common mistake on a wellness retreat is under-pricing the catering. Organic, anti-inflammatory, or detox-specific menus run two to three times the cost of a generic retreat buffet, and a kitchen that has to source seasonal organic produce, gluten-free baking, and individual dietary swaps cannot be costed at the same per-guest rate as a yoga week. The second mistake is treating practitioner fees as a vague extras line. Massage, bodywork, and nutritional consultations bill at €60 to €150 per session for standard work and €100 to €300 per session for specialty modalities like lymphatic drainage or craniosacral, and those numbers belong on their own line in the budget — not folded into facilitator fee.
Other recurring mistakes: forgetting payment processing fees of around 3 percent on every booking, ignoring no-shows that on wellness retreats can spike up to a 35 percent variance because guests are by definition stressed or unwell, leaving no contingency for supplier price swings on organic produce, and bundling treatments into the package without checking that the practitioner schedule actually has the hours to deliver them at full capacity. A package that promises four massages per guest at 16 guests is committing 64 sessions in 6 days, which most single-practitioner setups cannot service without overtime or a second therapist on retainer.
When you can charge more
A higher price is defensible when something concrete justifies it. Certified protocols carry the most weight on a wellness retreat: a Mayr-trained practitioner, a registered naturopath, a clinical nutritionist, or a doctor on site moves the program out of the general wellness category and into something insurance, employers, and serious guests treat differently. A clearly defined niche — postnatal recovery, perimenopause, burnout, gut health, hormonal reset — narrows the audience but lets the people inside that audience feel the retreat is built specifically for them, and that fit usually supports a 20 to 30 percent price bump over a generic wellness week at the same venue.
Smaller groups and more individual treatment time also support higher pricing, because attention scales inversely with attendance. A wellness retreat capped at 8 with daily one-on-one bodywork, a personal nutrition plan, and individual integration sessions sells at a different price than the same week with 20 guests pooling group treatments. Premium guests are paying for the cap and the practitioner time as much as for the program. The same applies to genuinely exceptional venues with on-site spa infrastructure, hydrotherapy or thermal facilities, or in-house chefs with formal dietetic credentials — but only if those things are real, deliverable on schedule, and not just language on a sales page.
Marketing budget rules of thumb
A workable rule of thumb is reserving roughly 10 to 20 percent of the total retreat budget for marketing — paid ads, design, photography, landing pages, platform fees, and any affiliate or referral spend. Wellness retreats often need the upper end of that range on a first edition because the proof points buyers look for (testimonials, before-and-after stories, practitioner credentials in context) take time to accumulate. Health and wellness audiences also research more carefully than yoga audiences, so you typically need long-form landing pages, a clear program outline, and credentials visible above the fold rather than only on a separate page.
On timing, retreat industry guides consistently recommend opening registration 9 to 12 months before the start date for wellness retreats — earlier than the 6 to 9 months suggested for general yoga retreats. The reason is practical: wellness guests often plan around medical schedules, fertility windows, or recovery from a specific event, and they need that runway to coordinate with doctors, employers, and family. The most reliable channels remain your own email list, partnerships with practitioners who already see your target audience, listings on wellness-specific platforms like Health and Fitness Travel or Wellbeing Escapes, and word of mouth from past guests — paid ads usually amplify these rather than replace them.
Frequently asked questions
How is wellness retreat pricing different from yoga retreat pricing?
Wellness sits roughly one tier higher across the board. Where a mid-range European yoga week runs €1,000 to €1,800 per person, a comparable wellness or detox week runs €1,500 to €2,500 because catering is organic or protocol-specific, treatments are billed per session, and the program usually runs longer. Premium wellness can reach €5,000 to €7,500 for 6 to 7 nights at established medical-wellness destinations, a tier that has no real equivalent in yoga.
Should I include treatments in the package or charge separately?
A clear core package with a fixed number of included treatments — typically two to four sessions per guest — sells better than an à la carte menu, because it removes the in-the-moment money decisions guests do not want to make on a wellness retreat. Add-ons (extra massages, private practitioner time, specialty modalities) work alongside that base if they are genuinely optional and clearly priced. The risk to avoid is bundling unlimited treatments at full capacity: a single therapist physically cannot deliver them, and the package collapses the moment the retreat sells out.
How do I price detox retreats versus general wellness retreats?
Detox programs sit at the upper end of the wellness band because they are longer, food cost goes up rather than down (juices, broths, supplements, supervised reintroduction), and they almost always require a clinical practitioner on site for intake and follow-up. A 7-night juice-and-fasting protocol at a credentialed venue typically prices at €2,000 to €3,500 per person, where a non-detox wellness week at the same venue might sit at €1,500 to €2,200. The longer duration also means a higher absolute deposit — guests are committing to a clinical-feeling program, and the price needs to reflect that level of supervision.
What deposit and cancellation policy is standard for wellness retreats?
A 20 to 30 percent non-refundable deposit at booking is the prevailing pattern, with the balance due 60 to 90 days before the start date. Wellness retreats often add a tighter clause: cancellations inside 30 days are non-refundable rather than partially refundable, because the kitchen has already ordered protocol-specific supplies and the practitioner schedule is locked. Recommend travel insurance in the booking confirmation — for wellness audiences, who frequently cancel due to the conditions they are trying to address, that recommendation is doing real work, not paperwork.
How long should a wellness retreat be?
Six to eight nights is the standard for a meaningful wellness or detox program, longer than the 4 to 7 typical for yoga. Detox and fasting protocols frequently need 7 to 10 nights to cover preparation, the cleanse itself, and reintroduction. Anything below 5 nights tends to function as a wellness weekend rather than a program — which is a fine product to sell, but it should be priced and marketed differently and not as a shorter version of the longer retreat.
What profit margin should I aim for on a wellness retreat?
A 25 to 40 percent net margin is the band most retreat business guides treat as healthy, and wellness retreats can hold the upper end of that more easily than yoga because price points are higher and ancillary revenue (extra treatments, supplement packs, post-retreat coaching) is a natural fit. Below 20 percent there is almost no room for the things that go wrong on a wellness retreat — late cancellations, organic supply price jumps, a practitioner pulling out — and operators typically report doubling net profit when occupancy moves from 60 to 90 percent because so much of the cost stack is fixed.
How do I budget for practitioner and treatment costs?
Treat practitioner cost as its own budget line, separate from your facilitator fee. Standard massage and bodywork sessions in Europe bill at €60 to €150 per session, and specialty modalities like lymphatic drainage, craniosacral, myofascial release, or naturopathic consultations run €100 to €300 per session. Many practitioners prefer a flat day rate of €350 to €600 for an on-site day, which is often cheaper than per-session billing once volume is high. Decide upfront whether the practitioner is a fixed cost (booked for the week regardless of guest count) or variable (paid per session delivered) — the breakeven calculation depends on it.
How early should I open registration for a wellness retreat?
Open 9 to 12 months before the start date for most wellness and detox retreats, longer than the 6 to 9 months suggested for general yoga retreats. Wellness guests often coordinate around medical appointments, fertility windows, recovery timelines, or employer health programs, and they need a longer runway to commit. Earlier is rarely a problem; later usually is, because the people most likely to book a wellness program are also the ones planning their year carefully.
Should I list on platforms like BookRetreats or Retreat Guru?
Listing platforms put you in front of an audience already searching for wellness and detox programs, which is genuinely useful for a first edition before you have a list of past guests. They take a commission — typically a single-digit to mid-teen percentage of bookings — so factor that into your price the same way you factor in payment processing fees. For wellness in particular, vertical platforms like Health and Fitness Travel and Wellbeing Escapes often outperform generic listings because their audience is already screening for credentials and protocols. Once you have a warm email list and recurring guests, direct booking through your own page usually outperforms platforms.