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Calculateur de prix pour retraite de coaching
Tarifer une retraite ou un intensif de coaching diffère du bien-être de groupe — groupes plus petits, prix plus élevés, plus de 1:1. Calculateur adapté au coaching.
Revenue
How much you bring in.
Les retraites et intensifs de coaching facturent 2 000–5 000 € par personne pour 3–5 nuits
Costs
What it costs you to run the retreat.
Boutique venues for 4–8 guest coaching intensives commonly run €900–€1,800 per night; executive-grade properties run €1,800+
Les retraites de coaching utilisent souvent un traiteur haut de gamme — 45–80 € par invité par jour est courant
Prévoyez un budget pour publicités, contenu, fournitures, frais de paiement et imprévus
Net profit
€6,124
At €3,200/person with 6 guests, you’ll net €6,124 — a 32% margin.
- Total revenue
- €19,200
- Total costs
- €13,076
- Profit margin
- 32%
- Profit per workday
- €557
You need at least 4 guests at €3,200 to break even.
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Send your draft to a co-facilitator, partner, or accountant to gut-check your assumptions.
How to use this calculator
- Set the group size and number of nights — coaching retreats and intensives typically run 4 to 8 participants over 3 to 5 nights, with weekend VIP intensives at the short end and week-long mastermind retreats at the longer end.
- Set the price per guest using the benchmark range, but expect coaching retreat pricing to vary much more widely than yoga or wellness — credentials, niche, and positioning move the price by a factor of 5 or more, not 20 percent.
- Enter every cost line — venue, catering, your own coaching fee, any co-facilitator or specialist day rates, marketing, travel, and insurance. Coaching retreats typically have lower marketing cost as a percentage but higher facilitator compensation than other retreat types.
- Read the live summary on the right for profit, margin, breakeven, and profit per planning day, and stress-test the numbers at 60 to 75 percent occupancy — small groups make every empty seat hurt more than on a larger retreat.
What goes into coaching retreat pricing
Coaching retreat pricing is built on three things that are not the same as yoga or wellness pricing. The first is your time — not just the days at the venue, but the intake calls, pre-work review, individual prep per participant, and the post-retreat integration calls or accountability that high-ticket clients now expect as standard. A coach charging €500 per hour for 1:1 work cannot price a 4-day retreat using the same per-night logic as a yoga teacher, because the underlying unit of value is concentrated facilitator attention, not group instruction. The second is the transformation outcome the program promises. Coaching buyers compare the retreat price to the value of the result — a sales breakthrough, a leadership decision, a business pivot — rather than to the cost of comparable accommodation.
The third layer is the operational stack — venue, food, transfers, materials, payment processing, insurance — and on most coaching retreats this is a smaller share of total cost than on a yoga or wellness program. A coaching retreat with 6 participants paying €5,000 each generates €30,000 of revenue from a venue cost that might sit at €5,000 to €8,000 for the week. The ratio is structurally different, and so is the planning ratio: coaching retreats often need 80 to 150 hours of design and pre-work per cohort because every participant gets bespoke attention rather than a fixed program. If your numbers do not pay you for that prep time at a rate close to your private 1:1 rate, the retreat is undercutting your own coaching practice.
Benchmark pricing for coaching retreats
Coaching retreat pricing varies more widely than any other retreat category — there is no single tier structure that holds across the market. As a working reference, life coaching retreats and entry-level group intensives in Europe typically price at €2,000 to €4,000 per person for 3 to 5 nights, with 6 to 10 participants and shared coaching time. Mid-tier business and leadership coaching retreats run €4,000 to €8,000 per person for 4 to 6 nights with smaller groups of 4 to 8 and meaningful 1:1 time. Executive coaching retreats and high-end masterminds price at €10,000 and above per person, often €15,000 to €30,000 for a single in-person retreat included inside a larger annual mastermind, and named-coach programs (Genius Network, Tiger 21, Strategic Coach) charge €20,000 to €100,000 per year with one or more retreats included.
Group size on coaching retreats is structurally smaller than on yoga or wellness programs because the product is concentrated attention. Most facilitators settle on 4 to 8 participants for a working retreat, with VIP days and 1:1 intensives sitting at 1 to 3, and only mastermind formats running larger at 10 to 20. Duration also clusters tighter: 3 to 5 nights is the most common working format, weekend VIP intensives running 2 to 3 nights price at €3,000 to €10,000 per person, and week-long retreats only show up at the upper end of the market. The European market sits slightly above North American pricing on a per-hour basis (around €280 versus €270 per coaching hour for credentialed coaches), but the retreat premium narrows that gap because logistics scale similarly.
How to calculate your breakeven
Breakeven on a coaching retreat is the number of participants at which revenue exactly covers total costs. The calculation is the same as for any retreat — fixed costs divided by contribution margin per guest — but the cost split looks different because the largest fixed cost is your own time, not the venue. Fixed costs are the venue minimum, your facilitator fee, marketing already spent, insurance, transfers, and any specialist or co-coach booked on a flat day rate. Variable costs are food per participant per day, transaction fees of around 3 percent, and any per-participant materials. Divide fixed costs by the contribution margin per participant — price minus variable costs — to find the breakeven count.
On a small-group coaching retreat the breakeven math is unforgiving. Aim to break even at 60 to 75 percent of capacity — at 6 spots that means clearing costs by 4 confirmed bookings. Below that floor, every empty seat hurts more than on a 15-person yoga retreat because there are fewer paying participants to absorb your fixed time and venue commitment. The structural advantage runs the other way once you cross breakeven: with low variable costs (no per-participant treatments or specialist sessions billed by the hour), each additional booking contributes most of its price directly to net profit. The implication is operational rather than mathematical — you cannot afford a slow application funnel. Open registration earlier, screen tighter, and price the program so that 4 of 6 confirmed bookings cover everything.
Common pricing mistakes
The most common pricing mistake on a coaching retreat is undercharging for 1:1 time. A coach who lists a 4-day retreat at €3,000 with three private sessions per participant is selling those sessions at well below their normal hourly rate, and the retreat is silently subsidising the participant out of the coach’s standard practice. The fix is to price the retreat at the value of the time delivered: if your private rate is €400 per hour and the program includes 4 hours of 1:1 work, those hours alone are worth €1,600 before group sessions, accommodation, food, and transformation outcome are added. The second mistake is ignoring the prep work. Coaching retreats with intake calls, pre-work review, individual planning per participant, and post-retreat integration calls regularly require 15 to 25 hours of facilitator time per participant outside the retreat days themselves — and that time has to be in the price.
Other recurring mistakes: pricing the retreat against accommodation cost rather than transformation value, which anchors buyers to a logic that does not apply to high-ticket coaching; quoting one group price without an application process, which sells you whoever can afford the number rather than whoever fits the program; bundling unlimited follow-up coaching after the retreat, which extends your delivery obligation indefinitely without extending the price; and discounting at the end of a sales window. Discounting in particular damages a coaching brand more than any other category because it signals to high-ticket buyers that the price was negotiable from the start. If a retreat is not filling, the right response is usually a tighter screening process or a sharper niche, not a lower price.
When you can charge more
A higher price is defensible when something concrete justifies it, and on coaching retreats credentials matter in a measurable way. The 2022 ICF Global Consumer Awareness Study found 85 percent of coaching clients value credentialed coaches and report 28 percent higher satisfaction when their coach is credentialed, and corporate procurement departments increasingly filter for ICF PCC or MCC, EMCC, or comparable accreditation when sourcing executive coaching. A credentialed coach with a published book, a documented client roster, or formal authorisation in a specific methodology (Co-Active, Hudson, ORSC, Gestalt) can defensibly price a retreat at two to five times the market rate of an uncredentialed life coaching weekend. Niche specialisation works the same way: retreats for venture-backed founders, mid-career attorneys in transition, surgeons facing burnout, or sales leaders preparing for an IPO each narrow the audience but let the people inside it pay an order of magnitude more than they would for general life coaching.
Results-based pricing — pricing the retreat against the financial or career outcome the participant is paying for — is the other lever that justifies the highest tier. A retreat that helps a founder close a €500,000 funding round, a leader negotiate a €100,000 raise, or a coach build a six-figure practice can defensibly price at €15,000 to €30,000 because the buyer is comparing it to that result rather than to a hotel bill. Smaller groups support this directly: a retreat capped at 4 with daily 1:1 sessions, individual case work, and a follow-up integration program runs at a different price than the same week with 12 participants in shared coaching time. Premium buyers are paying for the cap and the access as much as for the program — and an in-person setting at a high-quality venue (rather than virtual) typically supports a 50 to 100 percent premium over the same content delivered remotely.
Marketing budget rules of thumb
Coaching retreats run on different marketing economics than yoga or wellness. Where a yoga retreat might allocate 10 to 20 percent of the budget to paid acquisition, a coaching retreat with an established practice typically spends well under 10 percent on paid channels because the dominant sources of bookings are warm — the existing 1:1 client list, past mastermind alumni, podcast or content audience, professional referrals, and partnership introductions from other coaches. Multiple sources put 86 percent of coaching buyers as relying on referrals or reviews when choosing a program, and only 2 percent on traditional ads. The practical implication is that the marketing budget on a coaching retreat shifts from acquisition spend to relationship infrastructure: a clean CRM, an evergreen email sequence, a referral incentive structure for past clients, and one or two strategic partnerships with adjacent practitioners.
On timing, opening registration 4 to 8 months before the start date is enough for most coaching retreats — shorter than the 6 to 9 months recommended for yoga because coaching audiences are smaller, warmer, and decide faster once they trust the facilitator. The exception is executive and corporate coaching retreats, which need 6 to 12 months because participants coordinate with assistants, employers, and budget cycles. The most reliable channels remain a private invitation to the existing 1:1 client list, an application form opened to the warm audience first and only later to the public, podcast appearances on shows that already reach the target buyer, and a small number of strategic referral partners. Paid ads, when used at all, work best as retargeting to people who have already engaged with the content rather than as cold acquisition.
Frequently asked questions
How is coaching retreat pricing different from yoga or wellness retreat pricing?
Coaching retreats sit structurally higher and vary much more widely. A mid-range yoga week prices at €1,000 to €1,800 per person and a wellness week at €1,500 to €2,500, while a comparable coaching retreat starts around €2,000 to €4,000 for entry-level life coaching and runs to €15,000 to €30,000 for executive masterminds. The difference is not a tier shift, it is a different pricing logic: yoga and wellness price against accommodation and program cost, coaching retreats price against the value of the transformation and the credentials of the facilitator. Group sizes are also smaller — typically 4 to 8 against 8 to 15 — because concentrated 1:1 attention is the product, not group instruction.
What is the right group size for a coaching intensive?
Most coaching facilitators settle between 4 and 8 participants for a working retreat. Below 4 the venue and your time become hard to cover unless you are pricing at the very top of the market with a 1:1 or 1:2 ratio; above 8 the 1:1 attention that defines the product starts to dilute. VIP days and intensives often run at 1 to 3 participants and price accordingly (€2,500 to €15,000 per day). Mastermind formats can hold 10 to 20 because the model relies on peer dynamics rather than facilitator attention, but the price per participant is usually lower per night for the same total revenue.
Should I price the retreat or the transformation?
Price the transformation. A coaching retreat that helps a founder close funding, a leader negotiate a promotion, or a coach build a six-figure practice should be priced against that outcome — not against what a comparable hotel and meal package would cost. The math test is simple: if the program reliably delivers an outcome worth ten times the price, the price is defensible at almost any level the buyer can afford. If the program does not have that ratio, the issue is the offer, not the price. The structural pitfall is anchoring the price to accommodation cost, because that pulls coaching retreats down into yoga retreat pricing where they cannot pay for the facilitator time and credentials they actually require.
How do I price executive coaching retreats versus general life coaching?
Executive coaching retreats price at three to ten times general life coaching for the same number of nights, because the buyer profile, decision context, and outcome are different. A general life coaching weekend in Europe with 6 to 10 participants typically prices at €2,000 to €4,000 per person; a comparable executive coaching retreat with 4 to 6 senior leaders prices at €8,000 to €25,000 per person, often paid by the company rather than the individual. The drivers are credentials (ICF PCC or MCC, EMCC, formal leadership-coaching authorisation), the seniority of the participants, the corporate budget cycle (executive coaching is regularly invoiced through procurement), and the outcome being purchased — strategic clarity, succession decisions, or board-level performance, not personal development.
Is it OK to require an application before allowing booking?
For high-ticket coaching retreats, an application is the standard rather than the exception. Above roughly €3,000 per participant, most operators require an application form, a short call, or a refundable deposit (€100 to €300) to apply, and only confirm a place after a fit conversation. The reason is operational and protective: small-group coaching retreats fail when the wrong person is in the room, because the cohort is the product as much as the facilitator. Screening also signals quality to the buyer — a program someone has to qualify for reads as more selective than one they can swipe a card to join, and that perception supports the price. The application should be short (under 10 minutes), specific to the cohort you are building, and answered within 48 hours either way.
How do I handle 1:1 time inside a group retreat?
Decide upfront how many 1:1 hours each participant gets, schedule them on the program, and price them at something close to your private hourly rate. A working pattern is two to four 1:1 sessions per participant across a 4-night retreat — for 6 participants that is 12 to 24 sessions, which is realistic for a single coach without burning out, and gives the participant the concentrated attention that justifies the retreat price over a virtual program. If you offer more than 4 hours of 1:1 per participant, scale the price accordingly or bring in a co-coach. The mistake to avoid is unlimited 1:1 access on a small group: it is uncapped delivery for capped revenue, and at full capacity it is physically undeliverable.
What is the standard deposit for a high-ticket coaching retreat?
A 25 to 50 percent non-refundable deposit at booking is the prevailing pattern on high-ticket coaching retreats, with the balance due 30 to 60 days before the start date. The percentage runs higher than the 20 to 30 percent typical for yoga because total prices are higher in absolute terms, the participant pool is smaller (one cancellation has a larger impact), and the deposit functions as a commitment device for transformation work, not just a venue protection. A retreat priced at €8,000 with a €2,500 to €4,000 deposit screens for participants who are serious about the work; a €500 deposit on the same retreat does not. Pair the deposit with an application step and a clear refund timeline in writing.
What profit margin should I aim for on a coaching retreat?
A 40 to 60 percent net margin is realistic for a well-priced coaching retreat — higher than the 25 to 40 percent typical for yoga or wellness because the cost stack is structurally lighter (no per-participant treatments, smaller group, lower food and venue share of revenue) and the facilitator fee does double duty as your own compensation. Margins below 30 percent on a high-ticket coaching retreat usually signal that the retreat is under-priced for the 1:1 time and prep work being delivered, not that costs are too high. The buffer matters because cohorts of 4 to 8 are sensitive to a single cancellation, and a healthy margin is what keeps a no-show from turning the retreat into a loss.
How do I handle cancellations on a small-group coaching retreat?
Publish a tighter policy than the yoga or wellness norm, because the impact of a cancellation is bigger when the cohort is 6 instead of 15. A workable shape is: deposit non-refundable from booking, full refund minus deposit if cancelled more than 90 days out, 50 percent refund inside 60 days, no refund inside 30 days. For corporate-paid executive coaching retreats, the 30-day window is often non-refundable end-to-end because budget commitments and procurement cycles cannot be unwound late. Pair the policy with a transfer clause — allowing a participant to nominate a replacement who passes the application — which preserves goodwill and keeps the cohort intact when life genuinely intervenes.
How early should I open registration for a coaching retreat?
For most coaching retreats, opening 4 to 8 months before the start date is enough — shorter than the 6 to 9 months recommended for yoga because coaching audiences are warmer and decide faster once they trust the facilitator. Open privately to your existing 1:1 client list and past participants first, give them 2 to 4 weeks of priority access, and only then open to the broader audience. Executive and corporate coaching retreats need a longer runway of 6 to 12 months because participants coordinate with assistants, employers, and budget cycles, and procurement-paid programs sometimes require approval cycles that take a quarter on their own.